Flash sales, social media savvy helped Xiaomi topple Samsung as India’s No 1 smartphone supplier

After five failed attempts over the past month, Indian college student Bhavsar Hardik recently succeeded in placing an online order for his dream smartphone – the Redmi Note 5 Pro from Xiaomi.

The handset “looks like the iPhone X”, he said.

The 19-year-old Hardik is one of many in the country now hooked on the flash sales that Xiaomi conducts through domestic online channels like Flipkart and Amazon India, as well as its own Mi.com site. These flash sales run for less…

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