Nike, McDonald’s jump on China mobile gaming craze to entice young consumers

Multinational companies are experimenting with new ways to grab the attention of China’s consumers and are willing to spend several million yuan to garner attention in the world’s largest market.  

The tool that companies such as McDonald’s and Nike have chosen is the simple platform-jumping mobile game – Tiao Yi Tiao or “Jump jump” – on Tencent Holdings’ multipurpose WeChat messaging service, which went viral towards the end of…

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