How Samsung went from No 1 to also-ran in China’s smartphone market – and can it bounce back?


Once the dominant smartphone player in China, Samsung Electronics now ranks dead last among the major brands with just over 2 per cent share on the Chinese mainland.

Considering it held 20 per cent five years ago, it has been a stunning fall from grace for the Korean electronics giant, with analysts pinning that on its failure to localise its products to satisfy demands of Chinese consumers.

Other factors, including the Galaxy Note 7 exploding battery recall of October 2016, the…

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