Japan’s Line enlists K-pop to lend glamour to news drive in Hong Kong, where WhatsApp is king

Messaging app operator Line has created a big following in Asia with its popular line of mascot characters, which includes Cony the rabbit and Brown the bear. The Tokyo-based company is now betting that it can attract more users in Hong Kong, where Facebook’s WhatsApp is dominant, by offering news. 

Line, a subsidiary of South Korean internet company Naver, launched on Tuesday a news-aggregation feature called Line Today that takes content from Hong Kong media outlets such as…

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